National Articles Spotlight Business-Friendly Environment and Downtown Development
National Public Relations Efforts Highlight the Region's Strengths
Working with strong industry publications allows us to share authentic, positive messaging about Northeast Indiana with key business leaders. Through the Regional Partnership’s national public relations work with Development Counsellors International (DCI), we recently secured editorial placements in two major industry publications: Chief Executive Magazine and GlobeSt.com.
Chief Executive Magazine Highlights Indiana as a Top State for Business
Chief Executive Magazine reaches CEOs around the world, and the publication publishes an annual list of the Best And Worst States For Business. This year’s list spotlights Indiana in the top five best states for business, and the article includes the excerpt below with commentary from Parker Beauchamp, CEO of INGUARD in Wabash.
“The top states recognize how truly important it is to maintain the business-friendly cultures that helped them grow dynamically even during the slow-go years following the Great Recession.
For example, 'The fact that Indiana is generally a state ‘open for business’ is kind of accepted,' says Parker Beauchamp, CEO of INGUARD, an insurance and risk management firm of about 50 people headquartered in Wabash, Indiana. 'It’s been good enough for long enough that people just kind of know there’s no shenanigans, no running hot and cold. It’s a very solid, all-around state.'"
Established in 1977, Chief Executive is a leading forum of views and analysis about strategy and management effectiveness for CEOs. The publication reaches CEOs of major corporations around the world with valuable insights of other chief executives in the belief that a knowledgeable CEO is the best consultant top management can have. It has a print circulation of around 67,000 and reaches roughly 42,701 unique online visitors each month.
GlobeSt.com Features Fort Wayne + Electric Works
The national attention on Electric Works continues! GlobeSt.com reporter Brian J. Rogel reported on the momentum Fort Wayne is experiencing in regards to the Electric Works redevelopment project, with an article titled, “Ft. Wayne Set For Big Transformation.”
“A group of developers is set to begin work on Electric Works, the $440 million redevelopment of an abandoned GE campus near downtown into a 1.2 million square-foot mixed-use innovation district. It is just one of several significant projects underway or recently completed that will change the city’s skyline and allow its remaining firms to compete for talent.”
GlobeSt.com is widely-recognized as a top news source for timely commercial real estate content, with an audience of 237,000 unique monthly readers. It provides in-depth and breaking commercial real estate news in major and secondary markets, and reaches brokers, developers, managers and financiers throughout the country.
Editorial placements like these are considered to have 3 times the impact of paid advertisements. This national PR work aims to put Northeast Indiana in the spotlight to reach talent and businesses outside of the region.