National Media Coverage of Paralympic Qualifying Competition at Turnstone
Nation Takes Notice of Historic Event
As Northeast Indiana works to become a magnet for the best businesses and talent, the Northeast Indiana Regional Partnership’s national public relations strategy is critical to attracting business and talent by broadly telling the positive, impactful and influential stories of working and living in the region broadly.
The Regional Partnership public relations team worked with Turnstone and national public relations firm Developers Counsellors International (DCI) to secure national media coverage of the goalball and judo Paralympic qualifying competition in Fort Wayne. Articles were published in the USA Today, SELF, NPR's Journey of Discovery Podcast, the Epoch Times and Connect Sports resulting in more than 16 million impressions.
In the NPR podcast story, the journalist highlights Fort Wayne as a welcoming place for all people. She talks about how the USA Goalball teams made the move to Fort Wayne, and discusses Turnstone and the Goalball Resident program, calling Turnstone “this really innovative center that's been serving people with disabilities since the 40s.”
Here’s an excerpt from NPR’s most recent coverage:
"Fort Wayne has been working really hard for years to be become as accessible as possible. Recently they put together a disability committee whose entire job is to make sure the city doesn't do just the bare minimum for accessibility, but instead actually helps create a city that people with different abilities will want to live in.”
Here is a recap of the coverage of Turnstone’s historic event:
Northeast Indiana collaborated with Turnstone to secure interest from journalist Andrew Thomas to interview goalball athletes Amanda Dennis and Tyler Merren to learn more about the sport of goalball and their training experience. The resulting story captures the unique sport of goalball and mentioned the upcoming IBSA Federation Games in July. The story also included several pictures that show goalball, and Amanda and Tyler, in action.
About the outlet: The Epoch Times is an award-winning multi-language newspaper with a network of reporters throughout the world, printing in more than 33 countries and 17 languages. Its U.S. online edition reaches more than 3 million unique visitors each month.
Northeast Indiana and Turnstone worked with Jenny McCoy to interview female USA goalball athlete, Eliana Mason, on Thursday, June 6, and goalball coach Jake Czechowski on Wednesday, June 12. The resulting article was published on Monday, July 1, and highlights the sport, Turnstone and the Goalball Resident Training Center in Fort Wayne.
This article was also picked up by Yahoo! (link), which reaches over 10 million unique visitors each month.
About the outlet: SELF is a women’s lifestyle magazine focused on health, fitness and careers. Since February 2017, the magazine is an online-only publication and reaches 3,163,303 unique visitors each month.
Northeast Indiana collaborated with Turnstone to secure interest from Dawn Reiss who connected with USA goalball athlete Amanda Dennis and representatives from Turnstone on Monday, June 3. The resulting article was published on Monday, July 8, and highlights the ISBA 2019 Goalball and Judo International Qualifying Competition as the first time a goalball international qualifier has been held in the U.S.
About the outlet: Connect Sports is written for the sports tourism industry to provide information, insight and resources for sports event organizers and suppliers. It reaches 10,237 visitors each month.
Northeast Indiana and Turnstone worked with USA Today on a social media-friendly story from USA Today Executive Sports Producer Larry Berger. USA Today produced a 52-second video highlighting goalball and included photos of Fort Wayne 2019 winners.
About the outlet: USA Today Sports is the sports-focused section of USA Today, which reaches 36,989,744 unique visitors each month. USA Today Sports shares news and information from the world of sports, including professional and college, as well as Olympic coverage. USA Today Sport's Twitter page has over 238,000 followers.
NPR’s Journeys of Discovery
Northeast Indiana and Turnstone worked with Rebekah Nolan at NPR’s Journeys of Discovery to visit the region in conjunction with the Paralympic Qualifying Competition. We worked closely with Turnstone to develop an itinerary and coordinate logistics for a visit Sunday, June 30, to Wednesday, July 3, to support Nolan’s interest in various storylines, including Turnstone and Goalball. While on-the-ground, Nolan captured audio interviews with USA goalball athlete Lisa Czechowski and goalball coach Jake Czechowski, which became a podcast on goalball, the athletes and Fort Wayne’s accessibility and inclusivity measures.
About the outlet: Journeys of Discovery stories are produced as NPR podcasts and air on NPR affiliate KCBX as well as being hosted on NPR’s website. Journeys of Discovery has a listenership of 6,150 and NPR’s website sees over 31 million unique visitors each month.