How a Region Chooses the Right Calling Card
Last month, I wrote about why a region needs a calling card, the top-level way a region explains where its strengths come together and where it intends to lead. This month I want to go one layer deeper: how does a region actually choose one? The honest answer is that it is not a branding […]
Why a Region Needs a Calling Card
Last June, Northeast Indiana began an important process: a SWOT analysis and regional planning update designed to take an honest look at where we are, what we do well, and where we want to go next. That work was never meant to be an academic exercise. It was meant to help answer a practical question: […]