Taking Northeast Indiana’s Story on the Road

By: Brandon Noll on January 7th, 2020

"Oh! The Places You’ll Go!

Today is your day.
You're off to Great Places!
You're off and away!

You have brains in your head.
You have feet in your shoes.
You can steer yourself
any direction you choose.
You're on your own. And you know what you know.
And YOU are the guy who'll decide where to go.

Oh! The Places You’ll Go!"

Who would have thought a childhood Dr. Seuss book would be the title of my first Northeast Indiana Regional Partnership Blog, but when reciting the opening lines to the classic "Oh! The Places You’ll Go", you see the correlation between my first months on the job and the story Dr. Seuss put to rhyme.

Shortly after we joined the Regional Partnership team, Business Development Manager Nicole Satalino and I set out on our first Business Development adventure to Fair Oaks, Ind. to attend an Indiana Economic Development Association (IEDA) Conference. Luckily for us, we met many seasoned economic development professionals who were more than willing to share insights into the economic development industry for both of us. 

With that conference as the jumping-off point, Nicole and I went to Las Vegas next. I attended PACK Expo home of 30,000 packaging professionals, and she went InsureTech, the world's largest and most global gathering of insurance innovation. From there, the next trip was to Minneapolis to attend the Medical Design & Manufacturing Trade show. The heart of this show, now in its 25th year, is not only connecting us with innovators in medical devices and technology, but it also giving us access to industry leaders in 3D printing, biocompatible materials, plastics manufacturing, robotics, and automation, to name a few. I was able to see our friends from Fort Wayne Metals there and I shook hands with a robot, all while telling everyone I met, about Northeast Indiana. 

Before Thanksgiving arrived, Nicole traveled to Atlanta with Director of the Northeast Indiana Region for the Indiana Economic Development Corporation (IEDC) Linda Walczak and Vice President of Economic Development for Greater Fort Wayne, Inc. Ellen Cutter. In Atlanta, they traveled throughout the city leading sales meetings with prospective companies looking for expansion to Northeast Indiana. While Nicole was in Atlanta, I was in Dallas meeting with 14 Site Selectors. Some site selectors knew about Northeast Indiana and some did not. Regardless, they each allowed me to brag about all the momentum we have in this region.

Then, as the year was winding to a close, the whole Business Development team traveled to Indianapolis for the International Economic Development Council’s (IEDC) annual meeting followed by a quick trip to Houston to meet with over 20 Site Selectors and a countless number of economic development professionals from around the United States.

In our first four months, Nicole and I traveled roughly 22,000 miles combined, seeing and meeting with hundreds of people to talk about the benefits of doing business in Northeast Indiana. Not to mention, we also made time to travel throughout the 11-county region to get a crash course on what each county has to offer!

Collectively with the efforts from the previous Business Development team, we were able to break the previous record for projects issued, with our team issuing 22 projects to our Region.

Where are we going in 2020?

  • Anaheim, California
  • Atlanta, Georgia
  • Biloxi, Mississippi
  • Vancouver, Canada
  • Charlotte, North Carolina
  • Chicago, Illinois
  • Cleveland, Ohio
  • Dallas, Texas
  • Detroit, Michigan
  • Indianapolis, Indiana
  • Las Vegas, Nevada
  • Nashville, Tennessee
  • San Francisco, California
  • Traverse City, Michigan

"And will you succeed?
Yes! You will, indeed!
(98 and 3/4 percent guaranteed.)


Be your name Buxbaum or Bixby or Bray
Or Mordecai Ali Van Allen O'Shea,
You're off to Great Places!
Today is your day!
Your mountain is waiting.
So...get on your way!

Oh, The Places You’ll Go!"

Poem Source: "Oh! The Places You’ll Go!" by Dr. Seuss

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