Crowdfunding Campaign Supports Make It Your Own Mural Fest
Community Encouraged to Support Regional Public Art
Fort Wayne, IN – Arts United and the Northeast Indiana Regional Partnership team up to ask the community to support through a crowdfunding campaign to benefit the Make It Your Own Mural Fest, a regional mural festival that will bring 11 new murals to 11 counties of Northeast Indiana in September 2020.
The month-long campaign will begin Thursday, June 11 with the goal of raising $3,000 for a mural in each county mural by Saturday, July 11. Community members can choose to support the installation of a mural in their own county and/or overall festival by donating online at www.artsunited.org/amplify and through social media advocacy. 3Rivers Federal Credit Union will match every gift made through the campaign dollar for dollar up to $1,500 per county.
The crowdfunding campaign will be through Arts United’s platform, Amplify Art!, a social media-based program that mobilizes community support and awareness of diverse creative projects happening in Northeast Indiana. Sponsored by 3Rivers Federal Credit Union, the June 11- July 11 cycle of Amplify Art! will focus exclusively on raising funds for the Make It Your Own Mural Fest.
The Make It Your Own Mural Fest is a regional mural festival that will take place over 11 days, September 8 – 18, 2020. Artists will create 11 high-quality murals—one in each of the 11 counties of Northeast Indiana. Participating counties include Adams, Allen, DeKalb, Huntington, Kosciusko, LaGrange, Noble, Steuben, Wabash, Wells and Whitley. The murals will be unveiled on the same day, with celebrations and events taking place all over the region throughout the duration of the festival to recognize the artists and the communities. Each county of Northeast Indiana will participate, and specific mural locations have been determined through a county-led selection committee process with a combination of regional and local input.
“Using a crowdfunding platform like Amplify Art! to mobilize community support, awareness, and visibility for the inaugural Make It Your Own Mural Fest seemed like a natural fit,” said Susan Mendenhall, President of Arts United. “This project not only reflects the individuality of each Northeast Indiana county, but also enhances the region’s vivid personality as a whole.”
Kate Virag, Vice President of Marketing & Strategic Communications for the Northeast Indiana Regional Partnership, believes that the crowdfunding campaign has a lot of potential to bring dollars and awareness to Make It Your Own Mural Fest. “Partnering with Arts United for this special edition of Amplify Art! provides a great opportunity to increase excitement around the Make It Your Own Mural Fest. The crowdsourcing efforts through Amplify Art! will not only help raise money to support eleven unique mural projects, but also drive community buy-in of the Make It Your Own brand,” said Virag.
To learn more about Amplify Art! or donate, visit www.artsunited.org/amplify. For more information about the Make It Your Own Mural Fest, visit www.neindiana.com/mural-festival.
About the Northeast Indiana Regional Partnership
The Northeast Indiana Regional Partnership’s mission is to build, market and sell Northeast Indiana to increase business investment. Founded in 2006, the public-private partnership strives to build a globally competitive region. The Partnership’s Vision 2030 framework supports collaborative regional efforts to increase per capita income, population growth and educational attainment by focusing on business attraction, talent attraction and talent development. The Partnership represents 11 member counties: Adams, Allen, DeKalb, Huntington, Kosciusko, LaGrange, Noble, Steuben, Wabash, Wells and Whitley. For more information, visit www.neindiana.com.
About Arts United of Greater Fort Wayne, Inc.
Arts United of Greater Fort Wayne, Inc. is a non-profit united arts fund and local arts agency that serves the communities of northeast Indiana by fueling the momentum of more than 70 arts, culture and quality of life initiatives each year. Arts United’s strategic investments position arts and culture organizations to achieve higher levels of excellence and quality, to improve access to the arts for all community members and to support regional priorities for growth and development. For more information, visit www.artsunited.org.
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