National Media Notices Northeast Indiana

May 10th, 2016


May 10, 2016


National Media Notices Northeast Indiana


FORT WAYNE, Ind. - As a result of national public relation efforts, the Northeast Indiana Regional Partnership announced today that three national news outlets published stories about the region last week, resulting in more than 34 million national media impressions.

Northeast Indiana is featured in the following:

  • Entrepreneur Magazine featured millennial entrepreneur Jamal Robinson, owner of Desiar, online and  in the May print edition where Robinson is highlighted on the two page spread preceding the article. Desiar, an eyewear company, recently launched a new cherry wood frame made in Huntertown, Ind. called the “Hoosier”. Entrepreneur Magazine has a print circulation of 3 million and 12 million monthly online visitors.
  • featured Northeast Indiana business Capeable, a company that manufactures weighted products, in an article endorsing the Fort Wayne, Ind. made products on their website. has 2.1 million online monthly visitors.
  • Thrillist published its online roundup of the “25 Best Small US Cities to Spend the Weekend”, featuring Warsaw, Ind. Along with noting the town’s appealing lake activities and restaurants, the article also notes Warsaw’s orthopedics reputation. Thrillist has 16 million online monthly visitors.

“We have such strong stories in Northeast Indiana about our innovative companies and the big-hearted hospitality of our communities,” said Courtney Tritch, vice president of marketing at the Northeast Indiana Regional Partnership. “It is exciting to see the momentum we feel as residents in the region start to be felt across the country, and echoed back to us in third-party endorsements like these.”

The Regional Partnership’s mission is to build, market and sell Northeast Indiana to attract business investment. The Regional Partnership works with Development Counsellors International (DCI), an international company specializing in economic development marketing, on these national media placements. Over the last three years, this work has resulted in 59 articles and more than 306 million national media impressions (not including the articles above).


About the Northeast Indiana Regional Partnership

The Northeast Indiana Regional Partnership was formed in 2006 to help build a globally competitive economy in Northeast Indiana. It is a public-private partnership focused on generating business leads and building regional capacity through product development and effective regional collaboration. In 2010, the Partnership launched Vision 2020 to bring the region together around five key areas for economic growth: 21st Century Talent, Competitive Business Climate, Entrepreneurship, Infrastructure and Quality of Life. Through its combined efforts in business development and capacity building, the Partnership supports its 11 member counties: Adams, Allen, DeKalb, Huntington, Kosciusko, LaGrange, Noble, Steuben, Wabash, Wells and Whitley counties. For more information, visit 




Courtney Tritch
Vice President of Marketing
Northeast Indiana Regional Partnership


Categories Press Releases