Three Rivers Festival Annouces “MADE HERE” Parade Theme
FOR IMMEDIATE RELEASE:
January 23, 2013
Three Rivers Festival Annouces "MADE HERE" Parade Theme
FORT WAYNE, Ind. -- The 45th Annual Fort Wayne Newspapers Three Rivers Festival is proud to announce the theme of the 2013 Lutheran Health Network Parade: MADE HERE.
Lutheran Health Network is once again the sponsor of the Three Rivers Festival Parade, which has been the unofficial kickoff to the Three Rivers Festival for the past four decades. This years parade will step off at 9:45 a.m. on Saturday, July 13.
In creating this year's theme, Three Rivers Festival is partnering with the Northeast Indiana Regional Partnership's MADE HERE Campaign to celebrate all of the amazing attributes of Northeast Indiana that make us proud to live here. From TVs and trucks to families and memories, this theme allows parade participants to be creative in showcasing what MADE HERE means to them.
"MADE HERE is a perfect fit for this year's parade theme, and we couldn't be more pleased that Lutheran Health Network has chosen to partner with us again this year. Their commitment to the community shows their pride in being MADE HERE in Northeast Indiana, and I can't wait to see how others interpret the theme at this year's parade," said Jack Hammer, Three Rivers Festival director.
The MADE HERE Campaign is the voice of the Vision 2020 initiative's mission to develop, attract and retain talent in Northeast Indiana. At the end of 2012, a new strategy of the campaign was launched around YourStoryMadeHere.com, a regional website to help employers attract and retain talent in the region.
"The Lutheran Health Network Parade is a great example of all of the unique assets 'MADE HERE' in Northeast Indiana, and we are excited about our partnership this year," said Courtney Tritch, director of Marketing at the Northeast Indiana Regional Partnership. "The importance of the quality of life that events like this bring to our region cannot be overlooked when it comes to attracting and retaining talent in our region."
Each year, more than 50,000 people line the streets of downtown Fort Wayne to see the floats, hear the bands and to celebrate the kickoff to Fort Wayne's Biggest Summer Celebration since 1969.
Parade entrants are encouraged to create colorful and decorative floats representing their interpretation of the MADE HERE theme. Applications for the Lutheran Health Network Parade are available for download at the Three Rivers Festival Website, www.threeriversfestival.org or by emailing email@example.com. Deadline for Parade applications is April 30.
For more information on the MADE HERE Campaign, go to www.YourStoryMadeHere.com.
About Three Rivers Festival
Since 1969, the Three Rivers Festival has grown to become Indiana's second largest summer festival, an annual nine-day community celebration. In the heart of downtown Fort Wayne, Headwaters Park serves as the hub for over 100 official and affiliated family-friendly Festival events. Three Rivers Festival is a not-for-profit organization, funded entirely by vendor participation fees, souvenir sales, refreshments & entertainment ticket sales, and the generous sponsorship and support of area businesses.
About Northeast Indiana Regional Partnership & Vision 2020
The Northeast Indiana Regional Partnership was formed in 2006 to help build a globally competitive economy in Northeast Indiana. It is a public-private partnership focused on generating business leads and building regional capacity through product development and effective regional collaboration. In 2010, the Partnership launched Vision 2020 to bring the region together around five key areas (the five pillars) for economic growth: 21st Century Talent, Competitive Business Climate, Entrepreneurship, Infrastructure and Quality of Life. Through its combined efforts in business development and capacity building, the Partnership supports its 10 member counties: Adams, Allen, DeKalb, Huntington, LaGrange, Noble, Steuben, Wabash, Wells and Whitley. For more information, visit www.NEIndiana.com.
Three Rivers Festival
Director of Marketing
Northeast Indiana Regional Partnership