Vera Bradley Inks Deal With Macys’

June 5, 2014

News Release

Fort Wayne, Ind. -- Vera Bradley, Inc. (Nasdaq:VRA) ("Vera Bradley" or the "Company") today announced that its products will be sold at select Macys locations.

By mid-July, Macy's will offer a selection of Vera Bradley handbags, totes, and accessories in approximately 70 locations across the country.

"We are excited about our new relationship with Macy's," noted Robert Wallstrom, Chief Executive Officer of Vera Bradley. "Department stores are the number one destination for handbag purchasing, and Macy's will be a great place to showcase our products, especially as we launch our leather and faux leather collections. This important relationship will allow us to introduce Vera Bradley to new customers and broaden our geographic reach."

About Vera Bradley, Inc.

Vera Bradley, Inc. is a leading designer of women's handbags and accessories, luggage and travel items, eyewear, stationery and gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand's iconic designs and versatile styles offer women of all ages a colorful way to accessorize. Vera Bradley offers a unique, multi-channel sales model as well as a focus on service and a high level of engagement with fans. The Company's products are currently sold through its own stores, on verabradley.com, in Dillard's and Von Maur department stores and in independent retail stores across the country. Fiscal 2014 net revenues totaled approximately $536 million. The Company's commitment to breast cancer research continues to increase its reach through the Vera Bradley Foundation for Breast Cancer. For more information about Vera Bradley (Nasdaq:VRA), visit www.verabradley.com/mediaroom.

Source: Vera Bradley Inc.

'