Starcraft RV inks licensing deal
By Alex Brown | Inside INdiana Business
A recreational vehicle manufacturer in LaGrange County has signed a licensing agreement with Mississippi-based outdoor lifestyle company Mossy Oak. The deal makes Starcraft RV the sole manufacturer of Mossy Oak-branded RV products in North America.
Mossy Oak is known for its camouflage apparel and hunting accessories, among other products. The new product line will feature Mossy Oak exterior graphics and interior decor.
Starcraft RV is a division of Elhart-based Jayco Inc. Marc Hauser, vice president of sales and product development for Jayco's towable divisions, says the agreement will allow Starcraft to "market a product line that resonates with a passionate, outdoor-loving group of consumers."
"Our companies share many similar values, including producing high-quality products intended to be used in all aspects of the outdoor lifestyle," said Hauser. "Aligning our businesses to deliver this exclusive product was a perfect fit."
Starcraft says the new product line will be available later this year.