Northeast Indiana Delegation Takes over East Coast for Major Markets Trip

November 2nd, 2016

FOR IMMEDIATE RELEASE:

Nov. 2, 2016

 

Northeast Indiana Delegation Takes over East Coast for Major Markets Trip

 

FORT WAYNE, Ind. – A delegation of 11 Northeast Indiana business leaders and economic development professionals, led by the Northeast Indiana Regional Partnership, recently traveled to New York, New Jersey and Philadelphia to conduct the region’s second “Major Markets" trip. The goal was to connect with corporate decision makers and aggressively expand Northeast Indiana’s presence in these strategic East Coast markets.

Over the course of four days, the team completed 43 meetings with business decision makers and location influencers in the three East Coast markets. The trip capitalized on the recently-launched air service from Fort Wayne International Airport to Newark Liberty International Airport.  The Regional Partnership also partnered with Indiana Michigan Power to attend the CoreNet Global Summit, meeting with decision makers attending the conference in Philadelphia.  Additionally, the Regional Partnership collaborated with Vera Bradley to host a reception at Vera’s new flagship store in SoHo and welcomed more than 25 guests.

 

The delegation included:

“Our mission is to build, market and sell Northeast Indiana to increase business investment, and this Major Markets trip to the East Coast directly advances that mission. As our second Major Markets trip of the year, we’re implementing a tenacious business plan that allows us to tap into strategically-chosen major markets and increase awareness of Northeast Indiana assets with corporate decision-makers. We are expanding our reach and growing the amount of high quality business projects in our region thanks to the collaborative efforts of these Major Markets trips,” said Alan Tio, senior vice president of the Northeast Indiana Regional Partnership.

The Major Markets Strategy is being implemented by the Regional Partnership to accelerate the number of business leads for the region. The strategy’s key components include: focusing on cities with a concentration of one or more of Northeast Indiana’s target industries; involving multiple regional stakeholders to represent the region; and adding a talent attraction function to our business development outreach.

To learn more about the Northeast Indiana Regional Partnership, visit the new website at www.neindiana.com.

 

About the Northeast Indiana Regional Partnership

The Northeast Indiana Regional Partnership was formed in 2006 to build a globally competitive economy in Northeast Indiana. It is a public-private partnership with the mission to build, market and sell Northeast Indiana to increase business investment. The Big Goal is one of seven priorities identified by the Northeast Indiana Regional Partnership’s Vision 2020 regional initiative. It aims to increase the percentage of Northeast Indiana residents with high-quality degrees or credentials to 60 percent by 2025. To become a global competitor and transform our economy, Northeast Indiana must work together to reach the Big Goal. The Partnership supports 11 member counties: Adams, Allen, DeKalb, Huntington, Kosciusko, LaGrange, Noble, Steuben, Wabash, Wells and Whitley counties. For more information, visit www.neindiana.com.

 

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MEDIA CONTACT:

John Sampson
President and CEO
Northeast Indiana Regional Partnership
Office: 260.469.3470
john@NEIndiana.com

 

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